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Videos

The role of channel logos in on-demand platforms

This new research from Viacom explores the role that TV channel branding plays in on-demand consumer choice. It seeks to understand what channel branding provides in terms of the consumer user experience and navigation of an on-demand environment,...

Catalogue: ESOMAR Client Summit 2018- Autumn Edition
Author: Christian Kurz
December 12, 2018
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Citation

Kurz, C. (2018a, December 12). The role of channel logos in on-demand platforms . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-role-of-channel-logos-in-on-demand-platforms-


Magazines

Research World (May-June 2016)

The digital revolution has transformed the way that media is provided and people are now viewing content on their TVs, tablets and mobiles. These shifts have huge implications for advertisers, media planners and research companies who all need to...

Catalogue: Research World 2016
Author: ESOMAR B.V.
June 15, 2016
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Citation

B.V., E. (2016a, June 15). Research World (May-June 2016). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/research-world-may-june-2016-


Research papers

TV re[defined]

In a short span of time, TV content has become available anytime and anywhere, opening up endless opportunities for viewing. Both rapidly and radically, we have seen TV redefined. In the midst of all this change, naysayers have predicted doom for...

Catalogue: Congress 2015: Revelations
Authors: Christian Kurz, Jo McIlvenna, Ben Himowitz, Ian Wright, Anna Noel Taylor
Companies: Tapestry, Flamingo
October 1, 2015
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Citation

Kurz, McIlvenna, Himowitz, Wright and Taylor (2015a, October 01). TV re[defined]. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/tv-re-defined--8595


Videos

TV re[defined]

In a short span of time, TV content has become available anytime and anywhere, opening up endless opportunities for viewing. Both rapidly and radically, we have seen TV redefined. In the midst of all this change, naysayers have predicted doom for TV....

Catalogue: Congress 2015: Revelations
Authors: Christian Kurz, Jo McIlvenna, Ben Himowitz, Ian Wright, Anna Noel Taylor
Companies: Tapestry, Flamingo
June 15, 2015
×

Citation

Kurz, McIlvenna, Himowitz, Wright and Taylor (2015a, June 15). TV re[defined]. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/tv-re-defined-


Research papers

The global family today

Nickelodeon Kids- Family GPS is an ongoing, global research effort with multiple local, regional and international research projects feeding into the global expertise on the changing face and role of the family. Based on research in 20 countries,...

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!
Authors: Leo Weir, Carlos Garcia, Christian Kurz
March 26, 2012
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Citation

Weir, Garcia and Kurz (2012a, March 26). The global family today. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-global-family-today